男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Social media set to become main shopping channel

By He Wei in Shanghai | chinadaily.com.cn | Updated: 2017-08-23 16:26
Share
Share - WeChat

China's booming mobile app market will continue to expand with rising smart device penetration and mobilization of more traditional businesses. [Photo/CGTN]

Social media is set to become a major gateway to shopping rather than a mere communications portal, as the younger generation is more inclined to make purchases while watching live-streaming shows, according to a latest survey.

Around 70 percent of those aged between 19 and 22 in China said they would place an order online via social networking sites, global consultancy Accenture discovered in a study based on 10,000 consumers in 13 countries, including China.

Calling them 'Generation Z', Accenture found that 31 percent cited social media as a popular source for product inspiration, while 58 percent have increased their use of social media for purchase decision-making in the past year.

One-third of the respondents in China claimed they prefer video and live-streaming sites as avenues for treasure hunting. This contrasts with just 12 percent from those between 23 to 29 years old and 8 percent from those in their 30s.

"Social media has emerged as a real disruptor in targeting true digital natives," said Koh Yew Hong, managing director and retail lead for Accenture Asia Pacific. "Internet celebrities are gaining traction because they grasp what the customers want."

Meanwhile they are seeking sophisticated shopping experience. Over 40 percent said they would search information directly from the brands' indigenous websites rather than third-party platforms, a percentage significantly higher than the millennial who are mostly 30 and above.

It also came as a surprise that young consumers are equally embracing in-store shopping. Compared with virtual shopping, 31 percent reported they prefer brick-and-mortar stores but heavily rely on digital means, such as chat tools and social media reviews, to facilitate the purchase.

Koh said physical stores are projected to enjoy remarkable renaissance as long as they are digital-ready. "It's because the Generation Z do value the shopping experience over the utilities of merchandise per se. Omni-channel sales are therefore critical to harness that trend."

China's internet giants including Alibaba Group Holding Ltd and JD.com Inc have ramped up efforts to deploy offline channels as pure-play e-commerce growth starts to stagnate. Alibaba has completed a series of buyouts including retail chain Intime Retail Group Co, while JD backed Yonghui Superstores and announced plans to open 1 million namesake convenient stores in five years.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 界首市| 大竹县| 留坝县| 枣强县| 高州市| 桦南县| 保定市| 将乐县| 精河县| 南投县| 繁昌县| 太白县| 肃南| 信阳市| 古交市| 东莞市| 曲阳县| 环江| 彭阳县| 新沂市| 上高县| 鹿泉市| 驻马店市| 屯留县| 盐亭县| 永善县| 遂平县| 利川市| 黎城县| 肇州县| 石棉县| 晴隆县| 耒阳市| 呼图壁县| 莱州市| 仁寿县| 股票| 望奎县| 蕲春县| 琼海市| 五台县|