男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Dongfeng Yulon moves into high gear, by rebranding

By Li Fusheng | China Daily | Updated: 2018-02-05 13:54
Share
Share - WeChat
Dongfeng Yulon's Luxgen models are displayed at an auto show in Changchun, Jilin province. [Photo/China Daily]

Dongfeng Yulon Motor Co, a joint venture between the Chinese mainland's Dongfeng Motor Corp and Taiwan's Yulon Motor, is re-positioning itself in an attempt to rev up its performance in the competitive Chinese market.

Jack Hsin-fa Wu, general manger of Dongfeng Yulon, said the seven-year old carmaker will rebrand itself as sporty, environmental friendly and tech-savvy-to win over the post-1990s generation, who are becoming an influential group of car buyers.

"In recent years, we have seen a lot of changes, in the market-in consumers, competitors, and in business modes-so we need to set out again," said Wu at a press conference on Wednesday.

As part of its efforts to transform itself, Wu said Dongfeng Yulon will release two sporty models this year, under its Luxgen brand, to woo the young, adding that they are the work of Kazutoshi Mizuno, chief engineer behind the Nissan GT-R.

There are currently eight Luxgen models available in the market, according to its website.

Dongfeng Yulon has also released its new energy car plan, with the first model, an electric car, to hit the market this year.

A plug-in hybrid will follow in 2019, and all Luxgen models will have electrified versions by 2020.

Wu said the joint venture is working on a new-generation platform and engine.

"We have set a goal to reach the average level of European brands in three years and the level of outstanding German brands in five years."

Lee Chun-Chong, president of Hua-chuang Automobile Information Technical Center, a Yulon Group car development unit that also goes by the name Haitec, said cars from the new platform will co-exist a while with the current models and then replace them.

Lee said Dongfeng Yulon has autonomous driving as its ultimate goal.

Besides its product plan, the joint venture has unveiled a new sales and after-sales campaign that features both online channels and bricks-and-mortar stores.

"In addition to our existing dealers, we have introduced some new partners, like souche.com, which has thousands of outlets that will boost our brand recognition," said Ye Lei, a special assistant to Wu.

"We have also teamed up with an online mechanic brand, called Mr Fix, and its 12,000-strong outlets can help offer a convenient service."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 乌拉特前旗| 平顶山市| 托克逊县| 章丘市| 正镶白旗| 东宁县| 竹山县| 英德市| 金坛市| 沙坪坝区| 舞阳县| 景泰县| 神池县| 武平县| 麻江县| 武功县| 清河县| 临沭县| 增城市| 独山县| 乌什县| 城步| 方山县| 南京市| 祁门县| 惠州市| 资阳市| 当雄县| 赣州市| 无为县| 英超| 武乡县| 包头市| 永仁县| 德昌县| 遂溪县| 霸州市| 河东区| 宁强县| 徐闻县| 徐汇区|