男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Museums join online marketplace

By Deng Zhangyu | China Daily | Updated: 2018-08-09 10:52
Share
Share - WeChat
Creative designs and merchandise from the British Museum. [Photo provided to China Daily]

Nation's prosperous creative and cultural industry thriving

When the British Museum opened its online store on Alibaba's marketplace Tmall on July 1, more than 50 types of products based on the institution's iconic collection sold out within days.

Revenue amounted to more than 1 million yuan ($146,000) and the store attracted about 160,000 fans in just one month.

Sales were beyond the expectations of both the museum and its Chinese licensee partner, Alfilo Brands Co.

"We'd anticipated the museum's online store being a success but never thought it would be so big," said He Yizan, the CEO of Alfilo, which operates the online shop.

The bulk of the products that sold out, such as teacups, bags and fans, were tailored solely for the Chinese market.

They were inspired mainly by the museum's Egyptian collections and the Rosetta Stone, a slab found in 1799 inscribed with three versions of a decree issued in Memphis, Egypt, in 196 BC during the Ptolemaic dynasty (305-30 BC).

The best-selling item was a set of black decorative tape inscribed with words from the Rosetta Stone, the British Museum's signature work, priced at 19 yuan. Consumers posted photos showing creative displays with lipstick, notebooks, perfume bottles and phone covers decorated with the tape to show how much they love it.

The majority of these product users were born in the 1990s and 2000s, a generation known for affinity for interesting and "cute" designs. The annual revenue of the museum's Tmall store is expected to be 20 to 30 million yuan, He said.

Later this year, a pop-up store will open under the name of the British Museum, and will run for four months in Shanghai, where art lovers will be able to experience replicas and products in the museum's worldwide collection via high-technology.

1 2 3 4 5 6 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 静宁县| 昭通市| 丹凤县| 化州市| 濉溪县| 遵义县| 虎林市| 阳春市| 屏东县| 浦东新区| 江津市| 通海县| 周口市| 天津市| 大厂| 黔江区| 伊吾县| 香港 | 老河口市| 巴彦淖尔市| 吉隆县| 富阳市| 云南省| 乌拉特中旗| 张家港市| 肇源县| 临潭县| 若尔盖县| 巫溪县| 璧山县| 沾化县| 双鸭山市| 朝阳区| 皮山县| 项城市| 海原县| 乐陵市| 乌海市| 铜鼓县| 营口市| 富源县|