男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Food

Word on the grapevine is Italy wants to grow wine awareness

By Li Yingxue | China Daily | Updated: 2018-09-21 07:52
Share
Share - WeChat
Amedeo Scarpa, director of the Italy Trade Agency in Beijing, promotes Italian wines in China. [Photo provided to China Daily]

The ITA-ICE Italian Trade Agency's "I Love Italian Wines" event returned to Beijing on Sept 6.

More than 200 Italian wineries and 23 distributors attended the event, which attracted 600 guests and 20 million online viewers.

The event has visited 12 cities including Beijing, Shanghai, Shenzhen, Chengdu and Qingdao in the past two years, training more than 450 Italian wine ambassadors in China.

Michele Scannavini, president of ITA-ICE, sent a video message from Italy, extolling the country's winemaking virtues. "We are the largest producer in the world, and the second largest exporter," says Scannavini. "In China, however, Italian wine knowledge, penetration and its market share is still far from the position of our competitors."

According to Scannavini, they are strongly encouraged by the latest figures for Italian wine exports to China, which posted a growth of 21 percent in 2017 and 63 percent in the first six months of 2018.

A new two-year program to boost awareness of Italian wines in China under the banner, "taste the passion", was launched at the event by Amedeo Scarpa, director of the Italy Trade Agency in Beijing.

He says the campaign aims to present the excellence of Italian wine through showing its quality, tradition, culture, innovation and sustainability.

The plan will have a total investment of 2 million euros ($2.32 million), and aims to amass 230 million engagements across Chinese social media platforms by 2020.

"We hope this campaign will help Italian wine to become more well known and better understood by Chinese customers," says Scarpa.

According to Scarpa, China will be the second largest wine importer in the world by 2021, and in the first six months of 2018, Italy's market share of China's imported wines increased from 4 percent to 7 percent.

A new promotional film about Italian wines, which will be shown across multiple media platforms in China over the next two years, was also premiered at the event.

Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 乌兰察布市| 博客| 雅江县| 栖霞市| 珠海市| 亳州市| 黔南| 商水县| 崇礼县| 高要市| 中阳县| 红河县| 三门峡市| 资阳市| 贵南县| 正镶白旗| 广德县| 大连市| 扬州市| 兖州市| 浦县| 屏山县| 德格县| 永修县| 咸宁市| 黄冈市| 宿迁市| 克什克腾旗| 汉寿县| 宜黄县| 连云港市| 大埔区| 资阳市| 濉溪县| 宁安市| 建德市| 台南市| 宣汉县| 石家庄市| 香港| 石楼县|