Farmers increasingly turning to e-commerce, using online marketing techniques to improve their sales

A town nestled in the mountains of Hunan province is gaining fame as a trailblazer in poverty reduction thanks to its robust e-commerce activities.

Songbai town has abundant agricultural commodities including kiwi fruit, honey and rice, but farmers have had a hard time selling their products due to their isolated location and a substandard transportation system.

In May 2015, Fu Changjie from an e-commerce company in Hunan, led a team to offer training covering livestreaming and online sales to local villagers. Later, 187 of those farmers started their own online businesses.