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Ancient hub offers inspiration for future

By Li Baofang | China Daily | Updated: 2018-10-12 08:00
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The Mogao Caves are a popular tourist attraction in the city of Dunhuang. [Photo by Cao Zhizheng/For China Daily]

Another successful example of how a country benefits from cultural and economic exchanges with the world is China's opening-up policy over the past four decades.

Moutai has long been fond of the cultural inclusiveness of Dunhuang. It began to use the image of the Flying Apsara - a female spirit of the clouds frequently depicted in the Dunhuang murals - as its trademark six decades ago. As Moutai goes global, this beautiful Indian goddess known for her elegant dance has also become better recognized by the world.

Grasping the historic opportunity of the Belt and Road Initiative, Moutai is successfully expanding to global markets.

The company has a presence in 26 countries and regions involved in the initiative, with sales there accounting for about one-fifth of Moutai's total overseas sales volume.

With increasing investment in foreign countries, we are creating more jobs for locals and paying more taxes to local governments. In the meantime, we are engaged in corporate social responsibility initiatives in many countries, especially in the field of education - building schools in Mozambique and setting up a scholarship at the University of New South Wales in Australia, to just name a few.

We hope more companies can join us to offer the best products and services to the world, promote our excellent Chinese culture and make the world a better place to live.

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