男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Latest News

Merlin eyes China growth opportunities

By Angus Mcneice in London | China Daily | Updated: 2018-11-28 07:04
Share
Share - WeChat
Children play at a Legoland entertainment facility in Shanghai. [Photo provided to China Daily]

Merlin Entertainment, the British operator of visitor attractions, has confirmed plans to expand its portfolio of Peppa Pig and Legoland attractions in China, following the recent launch of the world's first Peppa Pig World of Play in Shanghai.

The company, which operates more than 150 theme parks, museums, and hotels worldwide, said it plans to open a Peppa Pig World of Play in Beijing next year and is in advanced discussions to open "a number" of Legoland theme parks in China.

Earlier this year, Merlin Entertainment announced plans to open a Legoland Discovery Center in Beijing in 2019. The center will be what the company calls a "midway attraction", or a smaller, indoor version of a theme park.

"China is an important market for Merlin as we continue our strategy of geographic diversification," said John Jakobsen, Merlin's chief new openings officer. "It provides great opportunities for us to develop existing attraction concepts, as well as to introduce new brands. These new openings, together with the additional rollout of midway brands and rapidly developing plans for new Legoland parks, help Merlin serve the increasing appetite of Chinese consumers seeking a more interactive, immersive, and better-quality entertainment experience."

The company has 11 attractions in China, including five Madame Tussauds wax museums, and the inaugural Peppa Pig World of Play that opened in Shanghai in late October.

In 2017, Merlin struck a licensing deal with production company Entertainment One to build attractions based on the Peppa Pig brand, and the company confirmed the first five locations would be limited to the United States and China. The children's show is incredibly popular in China, where it has amassed more than 34 billion views in less than three years.

Merlin also opened the Shanghai Dungeon in September. The attraction is based on the popular London Dungeon horror house in the United Kingdom, which incorporates gallows humor into grim historical re-enactments. The Chinese edition takes visitors back to 19th century Shanghai, where a mysterious plague and a deranged killer terrorize the city's citizens, who in turn re-enact spooky Chinese urban legends.

Ben Sweet, Merlin's new openings director for Asia, said that, due to differing tastes, the Shanghai Dungeon has less blood and gore than its British counterpart.

"We've adopted a different, humorous interpretation of history involving the mysterious legends of Shanghai, which our guests absolutely love," Sweet said.

The company also launched Little Big City Beijing in August. The venue is the second of its kind after the opening of Little Big City Berlin. Using special effects and miniature models, the attraction takes visitors on a tour of 1,000 years of Beijing's history, including seminal events like the invasion of Genghis Khan's Mongol army in the 13th century and the grand wedding of China's last emperor.

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 高碑店市| 和田县| 察隅县| 洛宁县| 柏乡县| 汾阳市| 星子县| 泊头市| 吉安市| 延津县| 禄劝| 钟山县| 常宁市| 龙门县| 方山县| 平阴县| 平昌县| 临洮县| 牡丹江市| 永春县| 察雅县| 商洛市| 莎车县| 普洱| 朝阳区| 苗栗县| 凤庆县| 丹巴县| 海伦市| 兴和县| 太和县| 潞城市| 维西| 仁化县| 南木林县| 通州市| 安新县| 天峨县| 布拖县| 鲜城| 康定县|