男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

China's Generation Z outshines global peers in boosting consumption: Report

Xinhua | Updated: 2019-01-30 17:28
Share
Share - WeChat
People shop at a mall in Shanghai on Dec 31, 2018. [Photo/VCG]

BEIJING - As the Chinese economy and consumption market maintain a stable expansion, the nation's Generation Z is growing to be a significant consumer group leading new consumer trends and boosting consumption, according to a recent report.

Generation Z refers to those born since 1998. They make up 30 percent of the global population and about 20 percent in China, according to a report by the OC&C Strategy Consultants.

Although such populations demonstrate similarities worldwide, China's Generation Z has unique features in terms of spending attitudes and behaviors.

The cohort accounts for around 13 percent of total householding spending in China, the highest among the nine countries the 15,500 respondents come from, including Brazil, France, Germany, UK and the US, the report said.

The report attributed such willingness to spend to the group's optimism on their future prospects since most grew up with improved income during China's rapid economic growth and continual urbanization.

Nearly half of Chinese respondents said they are optimistic about the future, and 33 percent believe they will enjoy a better life than previous generations.

Compared to their western peers, China's Generation Z spend more on clothing and technological products including mobile phones and media subscriptions, said Wang Chong, a partner with OC&C.

To expand their presence in the prosperous Chinese market, global brands need to readjust their business strategies according to the age group's appetite, Wang suggested.

Thanks to the rapidly growing popularity of social media, China's Generation Z is more inclined to resort to online information when making life choices.

"As China's first cohort born in a digital era, (members of) Generation Z are specialist in information technology and willing to share insights and experiences through online commenting and blogging," said Xu Jin, a partner with OC&C.

Such enthusiasm for information sharing will release enormous marketing potential, Xu added.

Consumption has played an increasing role in China's economy, contributing 76.2 percent of GDP growth in 2018, up 18.6 percentage points from a year ago, according to the National Bureau of Statistics.

As one of the world's largest markets, China has pledged to continue expanding its domestic market, improve its consumption environment and boost consumer spending, according to a statement released after the annual Central Economic Work Conference.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 瑞安市| 黄梅县| 黔西| 太谷县| 耿马| 壤塘县| 宁都县| 潼南县| 临潭县| 日喀则市| 康马县| 驻马店市| 西乌珠穆沁旗| 泰兴市| 鄂尔多斯市| 绥江县| 沛县| 汕尾市| 西乡县| 嫩江县| 伊川县| 昭觉县| 乌苏市| 达孜县| 介休市| 南岸区| 石城县| 颍上县| 建平县| 凤山市| 宜川县| 北流市| 绥滨县| 忻州市| 昌江| 灵川县| 梧州市| 金坛市| 修文县| 黎城县| 龙里县|