男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

Report: Omni-channel marketing the key to success in China

By He Wei in Shanghai | chinadaily.com.cn | Updated: 2019-08-19 15:04
Share
Share - WeChat
[Photo/IC]

Brands operating in China are becoming more sophisticated in their social media marketing due to the complex media landscape and the widening generational gap, according to the China Social Media Landscape Report 2019 by global consultancy Kantar's Media Division.

The report noted that the prevalence of 'omni-channel' media, which refers toplatformsthat allow users toperform a variety of functions such as search, network, game and purchase products, have compelled marketers to think hard about where they kick off promotions and how they can differentiate themselves across different channels.

"We identify WeChat, QQ, Alipay and Taobao as the most representative omni-media platforms. This is quite unique to China," said Kantar Media Division's China CEO Coolio Yang.

Compared with mainstream Western social media platforms, omni-media platforms in China generally offer more features, such as customer relationship management, new product launches, corporate news and even recruitment information, Yang noted.

The report also found that consumers who used to refer to celebrity endorsementsand official channels for informationare now more likely to do their own research or turn to peers to find information before making a purchase.

The Kantar report identified three groups of online users based on their social media activities.

Those in the older Generation X group usually have a clear pursuit of goals when surfing the internet. As such, brand power and offline experiences are key factors that influence the purchase decisions for members of this group.

Those in Generation Y, also known as the millennial generation,are accustomed to using a variety of social mediatools and generally prefer omni-media shopping experiences.

Lastly, those from Generation Z have a short decision-making cycle when it comes to making purchases and they usually prefer to search and buy productsonline. These individuals also care greatly about personal privacy and are inclined to pay more for customized services.

Yang noted that it is important for brands to constantly add new and high-quality content to their platforms in order to retain the attention of their customers.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 桑日县| 香格里拉县| 永新县| 奎屯市| 永和县| 白河县| 宝山区| 平邑县| 平谷区| 青浦区| 盘锦市| 太白县| 泸西县| 波密县| 图木舒克市| 盘山县| 嘉义市| 英吉沙县| 武义县| 惠州市| 通许县| 阳西县| 无棣县| 上高县| 浙江省| 彰武县| 独山县| 黔东| 两当县| 曲靖市| 嵊州市| 沙河市| 湘乡市| 抚松县| 禄劝| 徐闻县| 安乡县| 新巴尔虎左旗| 海口市| 林口县| 托克逊县|