Suning Holdings Group, China's largest omnichannel retailer by sales revenue, has taken measures such as cutting sales commission charges and providing financial services to support its retailers in coping with challenges brought by the ongoing coronavirus outbreak.

To help the country combat the novel coronavirus, Suning.com, the group's e-commerce platform, introduced an exemption policy for platform usage fees and sales commissions on 308 epidemic prevention and control products, including facial marks, antibacterial soap, hand sanitizer, ethanol and disinfectant, from February to March.

Suning Logistics has offered a 50 percent discount on distribution charges for retailers who sell such products.

In order to revive the confidence of its retailers and ensure their operations, Suning adopted multiple digital tools to improve its services in business coordination, data collection and customer services to better connect its retailers and consumers.

"Goods and material support must be given top priority during difficult times," said Zhang Jindong, chairman of Suning, adding the group will continue to offer assistance to partner businesses, especially small-and medium-sized enterprises, to minimize damage, as they are major contributors to job creation in China.

"Supporting these businesses will help prop up employment and protect economic vitality," he noted.

Since late January, Suning has donated anti-epidemic materials via its global supply chain and sales network, jointly opened up green channels for logistics with related partners and government branches in supporting daily necessities and other living materials in Wuhan, Hubei province and other areas across China.