男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Nestle launches personalized healthy drink series

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2020-04-29 14:26
Share
Share - WeChat
Nestlé on Tuesday launches NESQINO – a healthy drink made from 100 percent natural ingredients to tap into the health-food market.[Photo provided to China Daily]

World-leading food and beverage giant Nestlé on Tuesday launched NESQINO – a series of healthy drinks made from 100 percent natural ingredients to tap into the health-food market and attract health-conscious consumers.

The product has been developed by Nestlé Dairy Research & Development in less than 18 months, emphasizing healthy and balanced ingredients and aiming to differentiate itself from diet meal replacements.

Its target consumers are aged 25-35 and interested in healthy lifestyles.

Chinese consumers have shown a rising interest in health and well-being since the emergence of the COVID-19 epidemic, said Jason Yu, general manager of Kantar Worldpanel China. This offers more market potential for products related to health and well-being, he said.

Rashid Qureshi, chairman and CEO of Nestlé China, said: "Chinese consumers have rigorous requirements for their health, and they are increasingly looking for solutions for their individual health needs. In response, Nestlé has brought together its global R&D resources and creative nutritionists to develop NESQINO, a smart and simple solution for making personalized healthy and tasty drinks."

The move is part of Nestlé's strategy of driving personalized nutrition in a smart way.

"Chinese consumers, especially the post-85 and post-90 generations, have a broader vision and mindset," said Angelo Giardini, senior vice-president of Dairy, Ice Cream, Confectionery and Industrial Solutions at Nestlé China.

"They are cosmopolitan and they are individual—they take nutrition and health seriously while maintaining an easygoing lifestyle," Angelo added.

NESQINO comprises a digitally connected Q-mug machine, sachets and three different base sachets: smoothie, oat shake and milk shake.

Consumers simply choose one sachet and one base sachet, pour the contents into the Q-mug with water, and select the desired temperature – for a hot or cold beverage ready in just two minutes.

Nestle will join Tmall Club to launch a pop-up restaurant for the new product at Tribe Solana Beijing in May, where customers will be able to enjoy a personalized "Wellness My Way" experience.

And in the future NESQINO and Tmall will integrate more consumer feedback into the innovation and development of subsequent products, by leveraging consumer big data.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 涞源县| 克拉玛依市| 大同县| 仁化县| 九江县| 清河县| 红桥区| 锡林浩特市| 砚山县| 屏东市| 长治县| 栾城县| 得荣县| 德庆县| 新乡县| 阿鲁科尔沁旗| 出国| 阳东县| 乐陵市| 永昌县| 织金县| 星座| 石景山区| 黄龙县| 买车| 兴宁市| 龙门县| 泗洪县| 东至县| 景东| 乌拉特中旗| 公主岭市| 永仁县| 兴安县| 苍南县| 洛川县| 安福县| 五大连池市| 乌兰浩特市| 陇南市| 平武县|