男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

'Boss Livestreaming' reaps big sales revenue for companies

By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2020-06-16 20:30
Share
Share - WeChat
Fonterra's Anchor milk products are displayed at a recent exhibition in Shanghai. [Photo by Wang Zhuangfei/China Daily]

In addition to working in offices, conference rooms and supermarkets, retail firms' executives have been busy livestreaming online in an effort to get closer to younger consumers in the country, expanding their e-commerce reaches amid the novel coronavirus epidemic.

Teh-han Chow, interim CEO Greater China of Fonterra, which is the global leader as a dairy exporter and retailer, entered a broadcast studio last week at the brand's online store on JD.com to market its retail dairy products under the Anchor brand.

This livestreaming event, broadcasted on JD.com and the Douyin application, garnered more than 440,000 viewers and was liked 810,000 times.

As a result, Fonterra said orders generated from the livestreaming event soared 380 percent year-on-year. Registered fans of Anchor's online store exceeded 1.25 million. The company also has a livestreaming studio at its store on Tmall.

The CEO has shared stories about Anchor as a brand that's more than 100 years old and their high-standards and control on food quality and security, from farms to tables. Chow also tried delicacies made from Anchor products with renowned food influencer Mini.

With livestreaming becoming an increasingly significant tool in building an online consumption scenario and a battlefield for e-commerce platforms, companies' heads and executives who often appear in conference rooms and offices are stepping into the livestreaming studio to make efforts for a new business model.

On April 15, more than a million viewers on the video-sharing platform Bilibili watched McDonald's China CEO Phyllis Cheung's livestream the restaurant's new chicken products.

Dong Mingzhu, chairwoman of home appliance giant Gree Electric Appliances, has achieved sales of 9.7 billion yuan in four livestream events. She said the purpose of livestreaming marketing is to enhance the integration of online and offline businesses.

Liang Jianzhang, co-founder of online travel agency Ctrip, has done more than a dozen livestream events to promote tourism products. Sometimes Liang wore costumes to attract viewers. Ctrip's financial report for its first quarter shows "Boss Livestreaming" marketing events have generated revenue of nearly 400 million yuan.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 霸州市| 阿城市| 肥城市| 囊谦县| 来安县| 镇安县| 阳信县| 丘北县| 广元市| 库尔勒市| 郸城县| 延长县| 天镇县| 宁陵县| 牟定县| 兰坪| 湘潭市| 祁连县| 安泽县| 义马市| 庆阳市| 寿阳县| 高青县| 渝北区| 宜宾县| 甘肃省| 彝良县| 福海县| 淮滨县| 盘山县| 丹阳市| 大名县| 宁武县| 贡山| 广南县| 商河县| 河南省| 林西县| 宁城县| 石屏县| 宁阳县|