"We are aware that Chinese consumers have been pursuing products with advanced technology and functions, as well as trustworthy brands. As a company driven by technological innovation, I believe Chinese consumers will be deeply impressed by ghd and are very confident that our brand will become the preferred hairstyling tool for Chinese consumers and professional hairstylists," he added.

To let more consumers learn more about the brand, a seven-day popup exhibition will be launched at the Shanghai Kerry Center in Jing'an district from Saturday to May 7 for consumers to try the products on site.