Double Eleven and future cooperation

Since China's largest shopping festival Double Eleven is approaching, GHD has had many activities lined up to generate consumers' interest on its products.

According to Temmerman, GHD is working with its trade partners across different platforms to provide content, exclusives and eventing.

GHD also find the popular livestreaming as a way to enlarge sales. The CEO believes such a way could widen GHD's outreach and GHD will go on working with the influencers to widen its penetration and relevancy in the luxury tech-beauty market.

Speaking of the future, GHD also looks forward to participating in the Chinese fashion activities, for fashion is a very important leaver in the brand's DNA and history. Its styling products have found their way onto the backstage of many international fashion weeks and very popular among professional stylists.

"It will be an incredible honor to collaborate with Chinese designers," the CEO said.