Brands embody the competitiveness of countries as well as the enterprises that own them. In recent years, Chinese brands delivered impressive performance in both domestic and international markets, pumping vitality into the national economy.

In 2021, a total of 143 Chinese companies entered the Fortune Global 500 list, putting China atop the ranking. According to a report by British consultancy Brand Finance, Chinese brands' total value reached $1.6 trillion, or 19 percent of total brand value in the Brand Finance Global 500 ranking 2022.