Chapter Three, "Seeds of Pop Culture", illustrates the strong influence that the artists have had on different areas of popular culture, from sci-fi films to pop music and fashion. Harkonnen Capo Chair (1981), a throne that Giger designed for Baron Vladimir Harkonnen, the would-be villain in Alejandro Jodorowsky's 1975 film Dune, and Sorayama's SONY AIBO Dog are on display in this section.

According to the curator, the Beijing exhibition's spatial design is inspired by the imagery of passageways in Giger's oeuvre, spacecraft in classic science fiction movies, and the structure of underground ant colonies. A gradually unfolding passage leads visitors into the exhibition space, with light and dark spaces opening on their left and right. As the twin threads of the exhibition intertwine amongst surreal scenery, viewers may experience the cohabitation of light and darkness, the links between yesterday and tomorrow, the entanglement of life and death, and the coexistence of death and desire.