He also shared his thought on digitalization, which is a buzzword in the consumption sector in China. He believes digital channels and brick-and-mortar stores are equally important and each could serve different functions.

"Digital is important and we will invest in digital, but it is also important to keep human relationships with our customers," said d'Ornano. "It is a mistake if we opposite digital or brick-and-mortar stores."

So far, the brand has established 31 websites worldwide. About 70 percent of new customers came from the brand's websites in 2019, according to Sisley.