At the launch ceremony, the NICE Cultural and Tourism Advanced Study and Training Center (Jining) was officially unveiled. The base is jointly built by Network Center of International Cultural Exchange and the Jining Municipal People's Government. It aims to promote Jining's local culture and tourism resources, further giving a boost to international cultural exchanges with better tourism products and regular visits to China.

The launch ceremony was held at the Nishan Lecture Hall at the Nishan Holy Land in Nishan, the birthplace of Confucius and a holy place of worship for Confucian scholars of all ages.

The event was sponsored by the China International Culture Association, co-organized by the Network Center of International Cultural Exchange, the Shandong Provincial Department of Culture and Tourism, and the Jining Municipal People's Government.