男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Sportswear companies banking on Chinese New Year holiday shopping

By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2024-01-19 11:29
Share
Share - WeChat
Nike China has released a new holiday collection inspired by the approaching Year of the Dragon in 2024. [Photo provided to chinadaily.com.cn]

Sportswear brands are capitalizing on the upcoming Chinese New Year holiday to boost revenue, with more health-conscious young people leading the charge in holiday shopping.

Nike China has released a new holiday collection inspired by the approaching the Year of the Dragon. The collection symbolizes hidden strength, unlimited potential for everyone, the accumulation of energy, and readiness for opportunities, said the company.

The designs integrate dragon claws, scales, and other distinctive elements, introducing creative concepts like "with the help of the dragon" and "fun dragon dance".

The Jordan Brand, of the Nike group, has introduced the "Soar Dragon" series, blending traditional Chinese dragon and phoenix imagery into the designs, to convey harmony, strength, and beauty.

"In order to get better engaged with the Chinese market, Nike has drawn inspiration from the Chinese zodiac culture since 2002. Every year, we release special zodiac-themed shoe collections, incorporating insights into local consumer trends during the Chinese New Year," said Chen Runyo, general manager of product express lane at Nike China.

"This collection spans men's, women's, and children's categories, covering street dance, basketball, running, and lifestyle products, seamlessly connecting with diverse scenes of active living."

Lululemon partners with Academy Award-winning actress Michelle Yeoh and the theatrical dance "Wing Chun" to present "Be Spring" in celebration of the Year of the Dragon. [Photo provided to chinadaily.com.cn]

Lululemon Athletica Inc, the global athletic apparel company, has partnered with Academy Award-winning actress Michelle Yeoh and theatrical dancers of "Wing Chun" to present the short film "Be Spring" along with the launch of its Chinese New Year apparel collection.

"This new year, we wanted to explore well-being through the lens of eastern culture – our essence, our energy and our spirit," said Lynn Cheah, vice-president of Brand Marketing & Community at Lululemon China.

"Presented through the juxtaposition of Chinese martial arts – in this case Wing Chun – and dance, 'Be Spring' is a celebration of spring, and an invitation to find balance and your own eternal spring."

wangzhuoqiong@chinadaily.com.cn

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 高要市| 涟水县| 望谟县| 佛教| 山阴县| 涿州市| 德阳市| 南平市| 鄱阳县| 福安市| 遂川县| 湘潭市| 石楼县| 南江县| 大名县| 和田市| 梁河县| 宝清县| 广州市| 连江县| 广安市| 乌苏市| 军事| 西乡县| 新龙县| 巴东县| 贡嘎县| 中卫市| 泌阳县| 白玉县| 眉山市| 宁海县| 兰溪市| 逊克县| 陆丰市| 青岛市| 焉耆| 阜康市| 尉氏县| 陇川县| 临湘市|