男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

List of 'global' Chinese brands ever growing

Miniso founder: 'Without courage, there's no success'

By WANG ZHUOQIONG | China Daily | Updated: 2024-11-12 10:26
Share
Share - WeChat
A crane loads cargo onto an express train in Zhengzhou, Henan province, in April. [Photo/Xinhua]

"For sustainable development, companies must possess strong governance capabilities that align with modern global standards," Li added.

For Miniso, going global since 2015 has been about more than just store openings.

Founder Ye Guofu highlighted that Miniso's strategy has focused on what he terms "interest-based consumption" — a model centered on lifestyle and emotional value for consumers.

"Today's consumers want more than functional products. They value experiences and emotional joy," Ye said.

Miniso's new brand strategy, the Global IP Joint Collection Store, focuses on partnerships with popular intellectual properties worldwide.

"We collaborate with over 150 well-known IPs to design unique products," he added. "Our vision is to become the world's leading IP design retail group."

Miniso's success in Indonesia, where the company opened a 3,000-square-meter store in Jakarta, reflects the power of its model in young, vibrant markets, he said.

"Indonesia has a youthful population, and Miniso's growth there is strong," Ye said. "Young consumers want fun, engaging shopping experiences, which is exactly what we provide."

As Chinese companies expand their global footprint, they continue to face both opportunities and challenges. With robust strategies focused on technology, inclusiveness and community partnerships, these enterprises aim to establish themselves not just as global players, but as local contributors in every market they enter, he said.

"Without courage, there's no success," said Ye, and urged Chinese entrepreneurs to boldly step into international markets. "Chinese enterprises should confidently move forward and embrace the world, starting with Southeast Asia."

Wu Dan, CEO of Hero Games and the first investor and co-producer of China's first AAA game, Black Myth: Wukong, has seen the game become a global sensation since its release in August. Inspired by the classic novel Journey to the West, it has captivated players worldwide with its rich storytelling and high-quality production.

Wu echoed Ye's sentiment that "going overseas requires courage", particularly in the gaming industry's R&D efforts on a global scale.

"Many people don't fully understand China's current standing in the gaming world," he noted. "For example, nearly 50 percent of our users are already international, with around 15 million players outside the Chinese market."

The company has successfully entered markets in Southeast Asia and South America, but Wu acknowledged that their operations in North America have been challenging.

"Our games haven't fully matched local tastes, and strong localization is essential to succeed in any market," he explained. "That's something we're still working to improve."

Wu pointed to the importance of localization in promoting Black Myth: Wukong globally.

"When we started marketing in the United States, we discovered that US players were searching for 'Sun Wukong' in pinyin, drawn by his heroic qualities," he said. "In Europe and Thailand, audiences are more interested in the historical aspect, while in Japan, players often search for 'Black Myth'."

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 荔波县| 普宁市| 德保县| 南部县| 阳高县| 天长市| 江安县| 定结县| 巴楚县| 霞浦县| 来宾市| 三穗县| 子长县| 加查县| 清徐县| 贵阳市| 云林县| 荣昌县| 屏东县| 盐城市| 西峡县| 利津县| 云浮市| 瓦房店市| 漳州市| 土默特左旗| 巴塘县| 本溪市| 蕉岭县| 上犹县| 苍南县| 浙江省| 客服| 呼和浩特市| 浮山县| 宜兴市| 稻城县| 东兰县| 通山县| 平谷区| 句容市|