"E-commerce cannot achieve instant gratification. We rely on 'add-on purchases' to increase the average order value," said Hou. He adds that the "small-quantity, diverse-selection" purchasing method not only encourages consumers to boldly try new products but also cleverly avoids waste caused by pets' disinterest in large-quantity online purchases.

"Our long-standing primary competitive strategy is 'Everyday Low Price, Every Item a Bestseller.' We do not engage in any promotions but aim to offer consumers high-value pet food," Hou said.