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Protected Heritages

9th Inner Mongolia cultural fair kicks off

2025-07-18 (goinnermongolia.com.cn)

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A rock painting work from Alshaa League is on display at the fair. [Photo/Inner Mongolia Daily]

The 9th Inner Mongolia Autonomous Region Cultural Industry Expo Fair opened on July 17 at the Inner Mongolia International Convention and Exhibition Center, launching a five-day celebration of innovation and cultural vitality.

Spanning 20,000 square meters, the expo features nine themed zones and brings together over 500 exhibitors from more than 20 countries and regions, as well as 25 provinces and municipalities across China.

This year's event spotlights "Inner Mongolia Culture", highlighting its rich roots and modern expressions through three key dimensions: traditional Chinese culture, revolutionary heritage, and core socialist values.

A major highlight is the integration of digital technology. The Culture-Tech and Smart Tourism Pavilion showcases cutting-edge solutions from leading companies like Unitree Robotics, SenseTime, and iFlytek.

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A lion dance conducted by robots is staged at the fair. [Photo/Inner Mongolia Daily]

Visitors can challenge an AI-powered robot at chess, enjoy coffee brewed by a robot, plan trips with an AI travel assistant, or step into immersive XR scenes that blend ancient and modern civilizations. Humanoid robots, all-terrain bots, and intelligent thermal wear further demonstrate the fusion of culture and tech.

The expo also emphasizes interactive experiences and trade. Key events include an IP brand design competition, a forum on cultural innovation, and the release of a cultural enterprise ranking. The performance stage offers nonstop throat singing, horse-head fiddle, and long tune.

In the lifestyle zone, a vibrant cultural market blends food, drink, shopping, and entertainment, inviting visitors to explore, experience, and enjoy the charm of culture in everyday life.

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The fair features foreign cultural exhibitions. [Photo/Inner Mongolia Daily]

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