男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

US EUROPE AFRICA ASIA 中文
Business / Companies

Tmall going for luxury during 11/11 mega sale

By XU JUNQIAN in Shanghai (China Daily) Updated: 2016-10-24 08:24

Tmall going for luxury during 11/11 mega sale

Zhang Yong, CEO of Alibaba Group announces the launching of 2016 Tmall 11.11 Global Shopping Festival in Hong Kong, on Oct 20, 2016. [Photo/VCG]

Tmall, China's largest e-commerce site, will not only sell discounted items such as toilet paper and milk during the upcoming 11/11 shopping frenzy this year, but also exclusive luxury brands, such as Maserati automobiles and Guerlain's night cream, priced at 9,500 yuan ($1,400) for 50 milliliters.

Twenty Maserati Quattroporte GranLusso cars, retailing for 1.54 million yuan in China, will be sold exclusively on Tmall, the Italian auto brand jointly announce with Tmall on Sunday in Shanghai. Some other brands will also be sold as part of the festival warmup.

Alibaba said 80 percent of the world's first-class lifestyle brands are available on its B2C platform. By encouraging the brands to introduce new products during the 11/11 shopping frenzy-which will last 24 days instead of 24 hours this year, starting on Oct 21-the company expects the festival will tap into a higher-end market.

"The match of Maserati and Tmall has already been a success," said Pan Weili, senior marketing manager at Maserati China. In March, the company sold 100 SUVs in 18 seconds during a special promotion for the launch of its flagship on Tmall.

Tmall going for luxury during 11/11 mega sale

Maserati Quattroporte V8 [Photo / Maserati.com]

The target are customers Alibaba lists as Apass members. With an approach similar to the invitation-only Black Card system, Alibaba said its Apass members drove 100 million yuan in sales on its two retail platforms-Taobao and Tmall-every day in 2015. It declined to reveal the number of members.

"Online shopping has actually helped me to save money," said Amy Liu, a 28-year-old mother and Alibaba Apass member who spent more than 400,000 yuan last year. The bulk of her purchases are fashion pieces, including shoes, bags and clothes.

Last year, Alibaba achieved sales estimated at more than 91.2 billion yuan on Nov 11.

This year, the number of parcels delivered is projected to exceed 1 billion, up by 35 percent, according to company figures.

Tmall going for luxury during 11/11 mega sale

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 个旧市| 正蓝旗| 西华县| 台南市| 岳普湖县| 怀远县| 云林县| 敖汉旗| 三亚市| 贡山| 墨竹工卡县| 祁连县| 长葛市| 绥德县| 宁河县| 公主岭市| 河西区| 米泉市| 沙田区| 和田县| 侯马市| 木兰县| 灵石县| 溧阳市| 项城市| 苍南县| 罗山县| 安新县| 满城县| 泊头市| 尚义县| 湄潭县| 古蔺县| 洛浦县| 南岸区| 库尔勒市| 山丹县| 特克斯县| 邢台县| 安远县| 张家界市|