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Lenovo in mobility drive

By Gao Yuan | China Daily | Updated: 2013-08-15 23:50

Lenovo said its mobile devices are ready to make their bow on the global stage, and it will start in emerging markets, where competition is less intense.

Lenovo has gained a 10 percent market share in India and Russia. Now, it's exploring markets in the Middle East and Brazil.

Lenovo became the fourth-largest smartphone vendor in the past quarter, surpassing ZTE Corp, according to research company IDC. Its market share stood at 4.7 percent, lagging behind Samsung, Apple and LG Electronics Inc, said IDC.

Analysts said Lenovo should beef up its smartphone unit through mergers and acquisitions, such as a purchase of BlackBerry Ltd, which is currently for sale.

"Lenovo is known as a company with a history of using methods such as M&A in its overseas expansion.

"BlackBerry seems like a good fit in many ways, such as corporate culture, product portfolio and channel strengths," said Nicole Peng, research director of research company Canalys China.

The company aims to sell 50 million smartphones and 10 million tablets this year, targeting China and developing markets in Southeast Asia, East Europe and Latin America.

Analysts said the ambitious plan will help the Chinese company to cement its place in the market.

Lenovo is hoping the thriving mobile gadget market will boost its earnings, with the global PC industry having experienced its worst decline.

Worldwide PC shipments fell 10.9 percent from April to June, the fifth straight quarterly decline, data from industry consultancy Gartner show.

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