男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

US EUROPE AFRICA ASIA 中文
Business / Companies

Tmall going for luxury during 11/11 mega sale

By XU JUNQIAN in Shanghai (China Daily) Updated: 2016-10-24 08:24

Tmall going for luxury during 11/11 mega sale

Zhang Yong, CEO of Alibaba Group announces the launching of 2016 Tmall 11.11 Global Shopping Festival in Hong Kong, on Oct 20, 2016. [Photo/VCG]

Tmall, China's largest e-commerce site, will not only sell discounted items such as toilet paper and milk during the upcoming 11/11 shopping frenzy this year, but also exclusive luxury brands, such as Maserati automobiles and Guerlain's night cream, priced at 9,500 yuan ($1,400) for 50 milliliters.

Twenty Maserati Quattroporte GranLusso cars, retailing for 1.54 million yuan in China, will be sold exclusively on Tmall, the Italian auto brand jointly announce with Tmall on Sunday in Shanghai. Some other brands will also be sold as part of the festival warmup.

Alibaba said 80 percent of the world's first-class lifestyle brands are available on its B2C platform. By encouraging the brands to introduce new products during the 11/11 shopping frenzy-which will last 24 days instead of 24 hours this year, starting on Oct 21-the company expects the festival will tap into a higher-end market.

"The match of Maserati and Tmall has already been a success," said Pan Weili, senior marketing manager at Maserati China. In March, the company sold 100 SUVs in 18 seconds during a special promotion for the launch of its flagship on Tmall.

Tmall going for luxury during 11/11 mega sale

Maserati Quattroporte V8 [Photo / Maserati.com]

The target are customers Alibaba lists as Apass members. With an approach similar to the invitation-only Black Card system, Alibaba said its Apass members drove 100 million yuan in sales on its two retail platforms-Taobao and Tmall-every day in 2015. It declined to reveal the number of members.

"Online shopping has actually helped me to save money," said Amy Liu, a 28-year-old mother and Alibaba Apass member who spent more than 400,000 yuan last year. The bulk of her purchases are fashion pieces, including shoes, bags and clothes.

Last year, Alibaba achieved sales estimated at more than 91.2 billion yuan on Nov 11.

This year, the number of parcels delivered is projected to exceed 1 billion, up by 35 percent, according to company figures.

Tmall going for luxury during 11/11 mega sale

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 青海省| 杭锦后旗| 嘉兴市| 武冈市| 登封市| 淮安市| 曲松县| 从化市| 高邮市| 自贡市| 凤台县| 成安县| 中江县| 永济市| 兰考县| 桃园县| 浙江省| 遂溪县| 台南县| 婺源县| 文山县| 泽州县| 六安市| 广水市| 眉山市| 舟曲县| 桐庐县| 泰和县| 延津县| 萍乡市| 方城县| 敦化市| 汾西县| 泾川县| 洛川县| 芒康县| 德昌县| 沐川县| 枣庄市| 广宗县| 昌宁县|