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Germany remains most attractive target for investors

Updated: 2012-08-28 01:48
By Fu Jing (China Daily)
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Despite this, Germany has relatively fair policies for investors. And the soaring trade volume between China and Germany has also pushed the investment higher.

Meanwhile, as China's former ambassador to Germany Wu Hongbo said, Germans are hardworking, disciplined and professional, and these qualities have helped build up German brands.

"All these are attractive to Chinese investors," said Wu.

Germany is famous for its sophisticated logistics network. It has about 100 airports, as well as well-developed rail, river and sea freight industries.

It ranks No 1 worldwide in terms of overall assessment of infrastructure and transportation, with France taking third place, Singapore in fourth place and the United States in eighth place.

Geographically speaking, Germany is located in the heart of Europe and it has easy access to other parts of the continent.

And in Germany, it is easy to open a company. It costs just one euro to open a micro company, while the registration capital for a joint venture is at least 25,000 euros.

All of these factors have helped Germany stand firm in the midst of the financial and debt crisis.

Linkenbach from Sany said that she hoped European politicians would find the best solution to the crisis in the interests of the people and the economy.

In Germany, the situation is currently not that bad, she said.

Linkenbach joined Sany in December 2010, and has witnessed a great deal of interest in what Sany has to offer.

"Our sales team visited our dealers and potential dealers, and asked them for cooperation or their interest in selling Sany machinery. Nobody said 'I do not want this Chinese machine.' They said instead, 'yes, bring me a machine, I am curious, I want to see it," said Linkenbach.

When German journalists ask her about the differences in working for a Chinese company, Linkenbach always says that there is no big difference because all companies want to make money, want to be successful and want to increase their market share.

But after pausing for a moment, she smiled and added: "The biggest difference to German companies, is that we have two menus in our canteen, German and Chinese."

Contact the writer at fujing@chinadaily.com.cn

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