男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

 
Home> Latest News

Peak strives to reach top of US market

Updated: 2013-01-15 09:43
By Zheng Yangpeng ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Chinese sportswear producer is investing heavily in an attempt to raise its visibility and profile in the American market, as Zheng Yangpeng reports from Los Angeles.

At the crossroads of Melrose and Harper avenues in Los Angeles, it's hard not to notice the distinctive bright red logo shining brightly.

The sign is above the new flagship store of Peak Sport Products Co Ltd, which represents the latest effort by the Chinese sportswear brand to raise its visibility and profile in the United States.

Occupying 250 square meters, the outlet sells the full range of the company's sports products including running and training wear, and of course basketball shoes, its core product.

Peak strives to reach top of US market

A Peak Sports outlet in Culver City, California. The sportswear maker is among an increasing number of Chinese brands that are expanding in the United States. [Photo / China Daily] 

 

Su Jia, CEO of Peak Sports USA, said the new LA store is a key part in the company's overall retail strategy in the US.

Others strands to that strategy include taking space within large US retail outlets, e-retail and franchises.

Last year, Peak opened an outlet in California's Westfield Culver City mall, and Su said the company is now negotiating with Footlocker, the US national sportswear retailer, to become one of its main suppliers.

Founded in 1989 in Quanzhou, Fujian province, Peak Sports has grown into one of China's leading footwear manufacturers.

However, its US business is still a relatively new development, started in 2010, about five years after it first decided to launch its "going global" strategy.

The company has established strategic partnerships with a number of high profile NBA teams such as the Houston Rockets and the Miami Heat over the years.

That started in 2006, when Peak signed its first personal deal with NBA star Shane Battier after he left the Memphis Grizzlies for the Houston Rockets, to become the first top player from the NBA to sign with a Chinese company.

Since then, Peak has signed with 19 leading NBA players, including Tony Parker of the San Antonio Spurs, making it the biggest Chinese corporate sponsor of the NBA, after Nike and adidas, according to officials, and it plans to expand its roster in the next year.

Previous reports on Peak

Peak announces partnership with NBA's Toronto Raptors

Peak Sport closes 1,067 outlets

Peak Sport says order growth will stay strong

Sportswear makers in China

Nike prices to rise on cost surge

Adidas to close only wholly-owned factory

China's sportswear brands nurse Olympics hangover

Jordan trademark infringement suit accepted

 

Previous Page 1 2 3 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 南溪县| 嵊州市| 内黄县| 哈尔滨市| 泰兴市| 西乌珠穆沁旗| 四子王旗| 上高县| 富川| 揭阳市| 卢氏县| 桃园市| 同江市| 金门县| 合川市| 军事| 蒙城县| 长丰县| 桓台县| 南靖县| 洞口县| 信宜市| 沁源县| 上林县| 大城县| 商城县| 松桃| 阳山县| 贺兰县| 惠安县| 德惠市| 中超| 陆川县| 曲阜市| 新巴尔虎右旗| 巍山| 彰化市| 敦煌市| 正蓝旗| 庆城县| 昌宁县|