男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

chinadaily.com.cn
left corner left corner
China Daily Website

Chinese companies need to be seen as more 'trustworthy'

Updated: 2013-01-30 04:10
By Zheng Yangpeng ( China Daily)

An international survey has found that Chinese companies are less trusted than companies headquartered in other nations, a major hurdle for the growing number of Chinese enterprises looking to "go global".

Of those polled in developed countries, only 19 percent regarded companies headquartered in China as "trustworthy", according to a survey by Edelman, a leading public relations firm.

This was in stark contrast to perceptions of companies from Germany, Sweden and Canada, which more than 70 percent found trustworthy. Chinese companies also fared worse than those headquartered in Brazil and India.

However, the survey found that in other emerging markets 58 percent of respondents trusted China's businesses and in China 79 percent.

"It showed that there is a big gap between how the world perceives us and how we perceive ourselves," said Kevin Wang, Edelman China co-president.

David Brain, Edelman Asia-Pacific president and CEO, said the low trust can be attributed to less familiarity, insufficient communication and less established brands.

"Not many Chinese companies have gone abroad in a big way. Not many Chinese companies and governments have made efforts to communicate about China's businesses and brands," Brain said.

"Part of the problem is quality and innovation. China in this respect is going up: You are going from imitation to innovation. But communication has to be part of that," he added.

And the low trust toward Chinese companies has significant implications.

"It means it's harder for Chinese companies to do deals. The deals cost more and they find it more difficult to find local partners," Brain said.

But according to Brain, it will only take a few recognized brands to change people's perceptions. A few brands such as Hyundai, Samsung, LG and Kia improved the perception of South Korean brands.

In Singapore, he said, one brand, Singapore Airlines, single-handedly lifted the nation's trustworthiness.

"For me, China has two candidates with the potential to play that role: Haier and Lenovo. I think they have a national duty to over-communicate and overachieve for the rest of China," said Brain.

The survey, based on more than 31,000 online respondents across 26 markets, also found a company's engagement and integrity are important to its success.

Contact the writer at zhengyangpeng@chinadaily.com.cn

8.03K
 
...
...
...
主站蜘蛛池模板: 马龙县| 搜索| 台山市| 昌邑市| 山阴县| 蓬溪县| 高清| 潍坊市| 渑池县| 宝丰县| 蒲城县| 恭城| 海伦市| 扬中市| 虹口区| 嘉荫县| 七台河市| 股票| 永登县| 洛隆县| 华宁县| 云霄县| 纳雍县| 大英县| 集贤县| 邯郸市| 雷山县| 吉安市| 垣曲县| 芒康县| 依安县| 富源县| 土默特右旗| 正镶白旗| 英吉沙县| 彭水| 南城县| 金昌市| 汾西县| 修武县| 漾濞|