Both movies were popular across the country. "Journey to the West: The Demons Strike Back" took 1.153 billion yuan over the seven days, topping the holiday box office, while "Kung-Fu Yoga," earned 870 million yuan.

Though vastly different films, they share two things in common: comedy elements and famous stars.

"The holiday is an important battleground for the Chinese film market," said Rao Shuguang, secretary-general of the China Film Association. "Due to stiff competition, films screened during this period are more likely to be blockbusters."

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Led by domestic blockbusters, homemade films took the lion's share of holiday earnings.

However, despite strong ticket sales, worries over the quality of domestic productions persist.

Influential entertainment website douban.com, rated both "Kung-Fu Yoga" and "Journey to the West: The Demons Strike Back" as less than 6 out of 10.

Some observers were also worried about the lack of imagination in domestic productions, complaining that the classic "Journey to the West," had been made several times before.

Observers have said that the film market could face a setback after its short term successes, and that filmmakers should focus on making high-quality films to guarantee the healthy market development.

Yin Hong, a professor at Tsinghua University, said filmmakers should not just be satisfied with targeting box office earnings, but that they also needed to improve the quality of their content.

He said that in order to match ticket sales with favorable reviews, domestic films should make progress in a changing society.