China Women's Development Foundation and Uber China have launched a joint initiative to encourage more women to work.

Its first activity will be on Saturday, the weekend before International Women's Day on March 8, when women are being asked to work as Uber drivers for the day, during which their income will be donated to one of the foundation's many charitable causes.

Passengers will also be encouraged to donate to the program through the payment section on Uber, and it is hoped the promotion will also inspire more women to start their own online businesses.