男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

US EUROPE AFRICA ASIA 中文
Culture

Online retailers major contributors to China's booming box office

( chinadaily.com.cn ) Updated: 2015-07-21 13:48:14

Online retailers major contributors to China's booming box office

A film poster of Monster Hunt. [Photo/IC]

China's total box office sales surpassed 400 million yuan (about $64.4 million) on July 18, a record for a single day, according to data released from the China's media watchdog State Administration of Press, Publication, Radio, Film and Television.

The films Monster Hunt, Jian Bing Man and Monkey King: Hero is Back contributed to 89.89% in ticket sales, which totaled 434 million yuan from 9.6 million viewers on July 18, surpassing the previous record of 383 million yuan held by Fast and Furious 7 on its opening day on April 12.

Aside from the rise in quality of domestic films and the volume of student audiences on summer vacation flowing into the theaters, one of the major contributors to the box office came from third-party ticket sales.

Online retailers and subsidies

It is not difficult to locate "automated ticket machines" in theaters nationwide, including those from WeChat, Taobao, Baidu Nuomi, Maoyan, etc. Consumers can purchase discounted tickets at a price much lower than the commercial price (usually ranging from 50 to 120 yuan) through apps of these retailers beforehand and print the tickets at the theaters. Some retailers are also providing subsidies to the theaters and offering a package of ticket and a snack for only 10 yuan. For films such as Jian Bing Man and Monster Hunt, smartphone app Taobao Film is subsidizing 22 yuan to theaters for the lowest ticket price offered at 32 yuan (which includes 1 yuan for system operation and 1 yuan for printing tickets).

Furthermore, many films offer previews prior to their nationwide openings at theaters, and online retailers are often the ones who sell tickets for these previews. Film Monster Hunt offered previews at 717 theaters. Contractor Meituan Maoyan sold the tickets online, and contributed to more than 68% of the 5.02 million yuan revenue from ticket sales.

According to data released from Ent Group, a databank that tracks the performance of China's film and television industry, ticket sales from third-party sources amounted to 9.2 billion yuan in the first half of 2015, counting up to 45.2% of the total nationally.

"Going to films is one of the most accepted mode of consumption by young viewers. With the subsidies, the real motive of the online retailers is to expand the volume of installations of their apps in the smartphones of this group of viewers," said an insider source.

Previous Page 1 2 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 治县。| 朝阳县| 临桂县| 湘乡市| 威信县| 宁远县| 渭南市| 胶南市| 临西县| 瓦房店市| 年辖:市辖区| 清水河县| 全州县| 长顺县| 吉木萨尔县| 开原市| 灌阳县| 麻江县| 梁平县| 元阳县| 合水县| 河北省| 龙门县| 大英县| 潮州市| 桑植县| 四子王旗| 肃南| 达州市| 新邵县| 汾西县| 仲巴县| 浦北县| 山东省| 湖口县| 武安市| 九龙城区| 大埔县| 临沭县| 河北区| 新宁县|