[Photo provided to China Daily]

Jiang hopes all of this will help to educate younger buyers, especially those who have grown up with the internet.

Wang Kun, 29, who has bought art pieces online in recent years, says many potential buyers worry about the authenticity of works put online. But she can easily get in touch with artists via online platforms, especially emerging artists who are also good at using internet, to ensure authenticity of the works.

Wang says the experience of buying art online is as important as the authenticity of the works.

"Many of those involved in the art market are traditional dealers. But to appeal to young buyers like me, they should change their way of getting in touch with us and communicate with us. It's not simply about setting up an online trading platform," she adds.