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'Color ring back tone' a new fad in China
(CRI)
Updated: 2004-11-17 16:57

When you dial a cellphone number in China you might hear interesting songs, personalized monologues or even jokes and crosstalk, replacing the ordinary "du...du..." sound.

A young girl on her cellphone passes a huge mobile poster. [cri]

This is a new service, provided by the China Mobile, called "color ring back tone", or Cai Ling in Chinese.

It might be more correct to call the "color ring back tone" answering tone. It's the sound you hear via the phone receiver when you ring someone.

The "color ring back tone" were first popular in East Asian countries like Japan and Korea, now school kids and young white collar workers in China's major cities have caught up with the trend.

Now to own a personalized "color ring back tone" is a fashion statement. And to hear an interesting one is of great fun.

"It's very funny. When I call others, I can hear funny ring back tones and the same is true when others call me."

"I think some pieces are really entertaining just like a crosstalk or an opusculum."

With the increasing popularity of the "color ring back tone" among the young, "color ring back tone" making has become a new profession with a very promising future.

The more times a "color ring back tone" is downloaded, the more profits the composer can get from China Mobile.

Xiao Le, the host of Beijing Music Radio, is now also the founder of a "color ring back tone" composing studio.

He is doing quite well in this promising business. The very popular piece of "Xiao Qiang" is produced in his studio.

"Xiao Qiang" has already been downloaded for more than 70 thousand times and that's the number in Beijing only. If other provinces and cities can also have that number, the profits are really considerable."

Apart from its business value, the "color ring back tone" are quite amusing. It's almost an effortless way to make one's life more enjoyable and relaxing.

So, guess no one would refuse the fun of life and "color ring back tone" won't perhaps remain just young cellphone users exclusive trend.

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