男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

 
  | Home | News| Living in China| MMS | SMS | About us | Contact us|
   
 Language Tips > Business news
Updated: 2005-06-28 10:21
 
Customers' trust in brand name melts away

美國最暢銷的高檔冰激凌、深圳時尚人士的“至愛”——哈根達斯冰激凌蛋糕竟然出自羅湖區振華大廈里的一套三居室的小作坊。16日上午,深圳市質量技術監督局羅湖分局等單位接到群眾舉報,稱一家地下加工廠在生產著名的哈根達斯品牌冰激凌蛋糕。本以為要端掉的是個冒牌窩點,沒想到在現場的發現讓人大吃一驚,這個無牌無證的地下作坊,竟然就是哈根達斯深圳品牌經營店的正宗“加工廠”,且一個作坊供應著深圳哈根達斯全部5家品牌經營店的貨源。

 

Customers' trust in brand name melts away
The photo shows a Haagen-Dazs outlet in Shanghai on June 25, 2005. (newsphoto)

As a well-known brand established in the United States in 1921, Haagen-Dazs shocked Chinese consumers recently with its illegal operation in Shenzhen, Guangdong Province.

They find it difficult to fathom – why would such a reputable foreign brand produce ice-cream cakes without a sanitation permit in an ordinary apartment with a rubbish bin in its centre and next to a toilet?

A customer in Shenzhen said she felt disgusted and cheated by the discovery of the operation. A devoted fan of Haagen-Dazs, she has spent over 1,000 yuan (US$121) on their ice cream in the last two months.

The cakes produced by the workshop were destroyed by local food quality supervision officials on the spot, melting away customers’ years of trust.

As a respected multinational company, General Mills, owner of the Haagen-Dazs brand name, should know how to value the reputation of its brand, which was not easily established. But what it has done is contradictory to it’s saying, “conforming to China’s hygiene quality regulations.”

I wonder why it dared flaunt this practice and what kind of pressure was behind this illegal workshop.

The Shenzhen incident was exposed thanks to a report from a local resident. And ever since, the firm’s customers all over the country have been wondering what’s going on in the kitchens of their local Haagen-Dazs store.

Shanghai food quality supervision officials examined Haagen-Dazs’ kitchen in Minhang District on June 20 and took two samples for inspection. The results that came five days later proved the samples met hygiene standards, but this did little to burnish the company’s dimmed reputation brought about by the Shenzhen scandal.

It has created a serious crisis of confidence among Chinese customers, raising a question of whether the food General Mills produces in China stamped with the Haagen-Dazs brand is safe.

According to the Shenzhen Evening News, few customers are now patronizing Haagen-Dazs shops in Shenzhen, and consumers in other cities are also showing great concern over the quality of Haagen-Dazs food.

Unfortunately, this isn’t an isolated incident. In recent months, other scandals involving food multinationals have occurred in China’s market. They include KFC, Heinz and Nestle.

In early March, the dye “Sudan-1’’ was detected in products sold by KFC and Heinz. More recently, the level of iodine in Nestle’s Golden Growing 3 Plus Baby Formula was found to exceed national standards.

In the past decades, multinationals have elbowed their way into the domestic market by introducing new products and management concepts, which have won Chinese consumers through their reputation for reliability and quality.

However, the above incidents have undoubtedly dispersed consumer trust in some foreign brands.

Such blind trust in the past led to a slackening supervision of foreign brands. Seldom were these stores inspected while a campaign was launched to intensify supervision of Chinese-funded food makers.

China has laws to curb business malpractice, but where do these multinationals get the gumption to brazenly violate them in China’s market?

Probably, had there been no report from a concerned resident, nobody would have believed General Mills was producing the world’s top ice cream brand in an “underground’’ workshop, and consumers would still be enjoying it.

According to General Mills, its Shenzhen branch sent its products for inspection every year for the past five years, and no problem was ever found.

But this begs the question, how could food produced without a hygiene licence and in a poor working environment pass the inspection?

What Haagen-Dazs has done is to make a mockery of China’s Law on Food Hygiene. Its illegal acts show loopholes in the law remain, whether they be in the implementation of the law or market management.

In the United States, illegal acts are punished through customer compensation and the imposing of heavy fines. Such a financial penalty saps a company’s vitality and can reduce firms to poverty.

We don’t know how General Mills will be punished — maybe a symbolic fine or an order to improve its working conditions within a stated time.

Zheng Chunyuan, office director of the Shanghai Medicine Regulatory Administration, said companies with kitchens should conduct self-inspections daily, including channels for importing and exporting food, the production process and the health of employees.

Starting July 1, the administration will rework the sanitation permits of more than 100,000 food enterprises citywide in hopes of better examining the hygiene conditions of the city’s food companies, Zheng said. 

(China Daily)

 

Vocabulary:
 

sanitation: the state of being clean and conducive to health(衛生,衛生設施)

slackening: an occurrence of control or strength weakening(放松)

 

 
Go to Other Sections
Story Tools
Related Stories
· Qantas 'likely to merge by 2015'
· China to fill petroleum reserve this year
· Closer economic links with Ireland urged
more
 
Copyright by chinadaily.com.cn. All rights reserved

版權聲明:未經中國日報網站許可,任何人不得復制本欄目內容。如需轉載請與本網站聯系。
None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited.
 

 

主站蜘蛛池模板: 体育| 图木舒克市| 绵竹市| 博白县| 淮北市| 鹤岗市| 迭部县| 平远县| 祁阳县| 九龙县| 石景山区| 玉门市| 富阳市| 修武县| 鄂托克前旗| 滨海县| 乐安县| 许昌县| 中牟县| 常德市| 即墨市| 南皮县| 丹巴县| 伊吾县| 平阴县| 兴安县| 碌曲县| 都兰县| 申扎县| 金坛市| 贵南县| 琼海市| 平顶山市| 亚东县| 林西县| 庆阳市| 英超| 林甸县| 留坝县| 沂源县| 原平市|