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Rushing for cheap diamonds
(CRIENGLISH)
Updated: 2005-08-25 10:35

Shanghai cheap diamond jewelry is now available for sale on a local Website, creating tough competition for traditional jewelers, but consumer advocates warn buyers to be very careful when purchasing a rock online.

Cheaper diamonds should be good news to young couples. [CRIENGLISH]

 

The new online jeweler (www.9diamond.com) claims to sell diamonds for 30 to 70 percent less than similar quality stones sold at department stores.

"We don't need to pay the rent or salaries that department stores do, enabling us to offer lower prices for diamond jewelry," said a sales woman named Ling with 9diamond. "We guarantee the quality of the diamond jewelry with certificates issued by supervision authorities."

Consumers who aren't pleased with their purchase can get a full refund within 15 days - a rule set up to ease fears about buying jewelry online - Ling said.

The company also set up a retail outlet in the Grand Gateway Plaza in Xuhui District to assure consumers. Consumers can see diamond jewelry there and decide whether to buy it or not.

Jewelry on sale at the Website ranges from a 0.2-carat single-stone diamond ring for 3,730 yuan (US$460) to a 1-carat multi-stone ring that sells for 65,840 yuan. Consumers can choose to pay the bill when the jewelry is delivered, online, or through remittance.

Cheaper diamonds should be good news to young couples, as the stones have become an important part of weddings in the country.

Wu bin, a 28-year-old white-collar worker in the city, bought an engagement ring on 51tuangou.com after hearing they were 20 percent cheaper than those sold in big stores.

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