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Dama face up to creating trendy global statement

By Luo Wangshu in Beijing and Tuo Yannan in Paris | China Daily | Updated: 2014-08-16 08:29

Dama face up to creating trendy global statement

A woman wears a "facekini" in Qingdao, Shandong province. Wang Haibin/for China Daily

News of the facekini appearing in CR Fashion Book has been among the 10 most popular topics in China on Sina Weibo, the country's Twitter-like service.

 Dama face up to creating trendy global statement

'Facekini' has its moment in fashion spotlight

 Dama face up to creating trendy global statement

Facekinis getting global attention

In 2012, the facekini made headlines in newspapers and broadcasting organizations in Europe and the United States, including the BBC and The New York Times.

Facekinis are popular in the coastal city of Qingdao, where the majority of wearers are middle-aged women who cherish pale skin.

Media mogul Hung Huang, who runs iLook Magazine, a publication highlighting China's growing fashion industry, said, "It shows that fashion can draw inspiration from anywhere and anyone."

Hugo Yu, deputy editor-in-chief of Harper's Bazaar China, said, "The facekini shoots are to record interesting moments in a fun, creative and ironic way," adding that they are also designed to present differences in aesthetics and lifestyles between East and West.

China has played a role in shaping global fashion trends in recent years.

In 2007, Louis Vuitton adopted the red-white-and-blue bags popular among Chinese migrant workers for its new collection. In 2009, Michael Kors presented colorful fuzzy caps inspired by the Lei Feng cap in China.

Amelie Li, a fashion columnist for Chinese media website Sina.com who has lived in Hong Kong for years, said: "Like the facekini, the red-white-and-blue fabric bags are designed for use, not for beauty. However, these products have been increasingly used by the international fashion world, indicating that China is attracting more global attention."

However, she believes that regardless of fashion trends, Chinese dama will wear the most comfortable clothing.

"The facekini may turn out to be a fashion trend someday," she said.

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