男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Swarovski has crystal-clear vision for Chinese market

By Cecily Liu | China Daily | Updated: 2014-08-18 09:38

Swarovski has crystal-clear vision for Chinese market

Nadja Swarovski (center) says Swarovski's special efforts to design jewelry pieces targeting Chinese consumers have helped with sales. Provided to China Daily

Swarovski has crystal-clear vision for Chinese market
2014 New Silk Road Model Contest held in Beijing
Swarovski has crystal-clear vision for Chinese market
Crystal-clear vision of jewelry designers
Austrian fashion house already has 245 stores in 71 cities across the country

Austrian crystal brand Swarovski's success in China is symbolic of a trend of female liberation in the country, observes Nadja Swarovski, fifth-generation heir to the business.

She recalls her first visit to China in 1992, when the city was full of bicycles and men and women in gray suits, an image in sharp contrast with how the city is today.

"The last time I visited, there were no bikes and no gray suits. I see it as a human revolution, and in particular a female revolution. The Chinese lady is allowed to wear a pink shirt and wear jewelry, and I think this is where Swarovski steps in," Swarovski says.

The confidence and luxury lifestyle Swarovski helped to bring to the modern Chinese women is just like the change it impacted on Western women centuries ago when her great-great-grandfather Daniel Swarovski founded the business in Austria in 1895.

At the time, diamonds were popular with aristocrats, but Daniel Swarovski famously said that every woman who cannot afford a diamond should have a crystal. It is a part of a revolution in mindset in which middle class women can enjoy fashion, and this trend is happening in China today.

"Swarovski's mission is to empower the customer, to make women feel good about themselves and express themselves. We know from studies that jewelry is the strongest means of expression. So if we can help women do this, we will be on the right track," she says.

Previous 1 2 3 4 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 呼图壁县| 西青区| 平阴县| 栖霞市| 南投县| 宁德市| 怀集县| 通道| 克什克腾旗| 文昌市| 柯坪县| 绍兴县| 咸丰县| 江川县| 永新县| 大足县| 达孜县| 甘肃省| 西乡县| 彰化县| 丰原市| 福贡县| 聂拉木县| 石景山区| 综艺| 桐乡市| 兴安盟| 通辽市| 安多县| 平山县| 敦煌市| 永昌县| 大埔县| 普兰店市| 乌拉特后旗| 红原县| 淅川县| 浦城县| 阳曲县| 通道| 乐昌市|