男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Chinese wine hits Spanish market

By Emma Gonzalez | China Daily | Updated: 2016-03-19 08:10

Yantai Changyu Pioneer Wine Co Ltd, one of China's largest wineries, has started selling its signature Noble Dragon brand in Spain, the first Chinese wine to hit the market.

Made with a mix of Cabernet Gernischt and Cabernet Sauvignon grapes, it will retail for 10 euros ($11.3). The wine will be available in large food stores and restaurants across the country.

Changyu, based in Yantai, Shandong province, has been actively looking at expanding its market presence in Europe with the purchase of local players and their distribution channels.

Last December, it completed the acquisition of a majority stake in Spanish wine company Marques del Atrio for an undisclosed amount.

Changyu currently sells Noble Dragon in about 3,000 supermarkets across Europe, a number that the company expects to increase with the help of the distribution channels of the Spanish winery.

"It is a great opportunity for us to introduce this wine in Spain, where there are currently 300,000 Chinese residents and many restaurants specialized in Asian cuisine", explained Jesus Rivero, chief executive at Marques del Atrio.

The company, with over a hundred years of history, has a very strong distribution system in Europe and has cooperation agreements with several large European supermarket chains such as France's Carrefour SA and Britain's Tesco PLC to sell its products.

Changyu, which makes over 90 percent of its sales in the domestic market, wants to increase overseas sales of its Chinese and international brands to 30 percent by 2020, General Manager Sun Jian told Reuters during the Noble Dragon launch in Madrid.

Manuel Sanchez Monasterio, member of the ESADE China Europe Club, an association of Chinese companies investing in Europe promoted by Spanish business school ESADE, says he expects similar cross-selling strategies like this to happen in the future.

"It makes sense that Spanish distributors are introducing Chinese food products to cover specific market segments", added Senchez.

emmagonzalez@chinadaily.com.cn

 Chinese wine hits Spanish market

The stand of Changyu Pioneer Wine Co Ltd at an industry expo in Yantai, Shandong province. Ju Chuanjiang / China Daily

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 东莞市| 上蔡县| 农安县| 宁海县| 深圳市| 佛坪县| 信阳市| 永川市| 迁西县| 耒阳市| 庆阳市| 承德县| 平顶山市| 西乌| 汝城县| 阳高县| 铁力市| 万年县| 同仁县| 宝清县| 若尔盖县| 宜宾市| 沛县| 隆昌县| 遵义县| 西吉县| 财经| 巴中市| 建湖县| 临邑县| 衡阳市| 益阳市| 德昌县| 洪雅县| 谷城县| 南川市| 团风县| 苍山县| 卢氏县| 栾城县| 乐清市|