男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

您現在的位置: Language Tips > BBC > Take Away English

Tactics to get you spending 促銷攻略

Vocabulary: shopping 詞匯: 購物

Tactics to get you spending 促銷攻略

Do you buy things you don't really need?

Have you ever wondered why sweets are always by the till in supermarkets? Why you are made to walk down many aisles to reach the everyday essentials at the back of the shop?

Retailers are always coming up with new tactics to get us impulse buying.

The BBC's Denise Winterman reveals some of the ways in which they try to trick us into buying what we might not really need.

One of them is messing up the merchandise. Some shop assistants do it on purpose to give the impression that these are must-haves, which lots of people have been looking at.

收聽與下載

Companies are also trying to gather and analyse data from an individual's financial transactions, social media posts and mobile phone signals. They're planning to personalise offers for individual customers by using GPS location data to target them when they are actually walking past one of their shops.

And eye-tracking technology is the latest weapon in the fight for customers. In some shops, digital screens behind luxury brand display stands are activated when a perfume bottle is picked up, flashing seductive images. Eye-tracking systems are fixed into screens to gather data so the images can be personalised. It's all done in seconds.

Paula Dowie from the retail design agency Ignite Design says: "Certain software programs can gather huge amounts of data on you almost instantly. Age, gender, what you're looking at... If you're a young women or a middle-aged man... Images are then flashed up that will appeal to you."

It's about entertainment and making a shop one that people want to enter. Brands like Apple and Top Shop are "genius" at doing this, says Joseph Staton, director of GfK Consumer Trends. During London Fashion Week, Top Shop screened its own fashion shows live in its flagship store in London's Oxford Street.

"It's about offering things like art and music as part of the shopping experience," says Staton.

Glossary 詞匯表 (點擊單詞收聽發音)

主站蜘蛛池模板: 略阳县| 高密市| 菏泽市| 长沙市| 敦化市| 正蓝旗| 简阳市| 丰宁| 姜堰市| 安阳县| 抚顺县| 双城市| 集贤县| 肥城市| 界首市| 临桂县| 永川市| 仁布县| 白河县| 贡嘎县| 台北县| 泰顺县| 泸州市| 巫山县| 新郑市| 略阳县| 确山县| 蕲春县| 平谷区| 尼勒克县| 晋宁县| 临夏市| 马鞍山市| 宿州市| 鄯善县| 抚顺市| 宁晋县| 清远市| 红桥区| 满城县| 清河县|