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Fur provider makes inroads by teaming with designers

By Liu Jie (China Daily)
Updated: 2009-03-23 10:58

Kopenhagen Fur expands business by joining with fashion companies.

China has become the biggest market for Kopenhagen Fur, the world's third largest fur provider.

The company will continue to increase its presence in the country by teaming up with local designers and fashion companies, said Chen Weixian, general manager of Kopenhagen Fur China.

The luxury fur operator has grown in China since first coming to the country 20 years ago and the Chinese mainland and Hong Kong currently accounts for almost 40 percent of its sales. Most of the company's Chinese customers are fur manufacturers and fashion companies.

Kopenhagen Fur cooperates with top Chinese designers such as Frankie Xie (the first Chinese fashion designer to hold an individual fashion show during Paris Fashion Week and co-creator of luxury women garment brand Jefen) and with established domestic fashion brand such as Northeast China's Ne Tiger to help build its market share in China. It's a strategy Chen says the company will continue.

"We are in the process of evaluating more Chinese fashion designers to work with," he said.

Kopenhagen Fur will also participate in the CHIC fashion show in Beijing on March26-29 to increase its profile, he added.

"The company (Kopenhagen fur) is devoted to cultivating close relations with its downstream companies, helping the foreign raw material supplier gain ground in China, which is a complicated market with huge potential," said Yu Jie, a garment industry analyst with Everbright Securities.

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