Guests visit a photo exhibition on tourism of Harbin at the China Cultural Center in Brussels, Belgium, Oct 30, 2018.[Photo/Xinhua]

Harbin, the capital city of Heilongjiang province in Northeast China famous for its ice and snow tourism, is keen to attract more European tourists.

A delegation from the city sent out the message to Europe at a press conference here on Tuesday.

The press conference is followed by a photo exhibition and a promotional video introducing the tourist attractions of the city.

The event is the latest in a host of tourism promotions featuring the 2018 China-EU tourism year.

"We would like to introduce Harbin's unique all-season tourism resources and the annually-held Harbin International Ice and Snow Festival," stressed Yan Honglei, director of the tourism and development commission of Harbin City.

As a popular tourist stop, the city received 77.12 million tourists in 2017 and made revenue of 117 billion yuan ($17 billion), according to Yan.

"At present, Harbin has had 31 sister cities in 26 countries around the world. We hope to introduce Harbin to more European friends...and carry out multi-level tourism cooperation," she said.

Pierre Coenegrachts, deputy general manager of Belgian Tourist Office( Wallonia Belgium Tourism), said Wallonia warmly welcomes the arrival of Chinese tourists, underlining that some tourism companies even launched high-quality tailor-made products for Chinese tourists.

"Wallonia is willing to nurture close ties with Asia, especially China," he said.