Since the first issue of Mickey Mouse magazine by the Children's Fun Publishing 25 years ago, Chinese children began to connect with the world. The publisher was one of Disney's earliest licensees in China and also a partnership with other world-renowned copyright owners, like Hasbro and Mattel.

In recent years, Children's Fun Publishing has published many locally created books and sold the copyrights overseas, building a bridge for Chinese culture to the world. For instance, in 2012, Jackal and Wolf by Shen Shixi and An Unusual Princess by Wu Meizhen were published simultaneously in eight European countries during the London Book Fair, when China was the guest of honor.

Zhao Haiyun, Xu Zhengming and Zhao Xiuling, heads of the China's State Administration of Press, Publication, Radio, Film and Television; Li Wen, chairman of Children's Fun Publishing; Zhang Weijun, son of the famous cartoonist Zhang Leping, and other guests attended the ceremony during the fair.