"The market wanted embroiderers who were able to make something new, so, I made the decision to steer my career in that direction," he says.

At that time, according to Zhang, youngsters seldom chose to join the industry as people of his generation were exposed to more opportunities after graduating from universities.

"However, attitudes to traditional craftsmanship have been changing," says Zhang.

"Now, many of the embroidery masters' children are back in their hometown to pick up embroidery as a profession."

But Zhang says people should deliberate over whether they are suited for the job before venturing down that path.

"You need to be talented and patient to be an embroiderer," says Zhang.

However, he adds there are many other jobs in the embroidery business where people can display their capabilities.

"So, we would like to see youngsters find their roles in the industry."

Contact the writer at xingwen@chinadaily.com.cn